Nice to meet you, I'm Mike 👋
You Cannot Build A Million-Dollar Identity On A Starved Biology.
My name is Mike Chabot. Over the last two decades, I’ve spent nearly $1 million on my own personal evolution, studying neuroscience, biohacking, and human optimization. I’ve gone from bankruptcy at 24 to building multiple companies, traveling the world, and coaching 7-figure CEOs on how to completely rewire their identities for massive success.
My core philosophy has always been simple: If you want more out of life, you must become more. But after thousands of hours coaching high-level entrepreneurs, I hit a wall. I was teaching them how to upgrade their mental "software," but their physical "hardware" was failing. They were exhausted. They had brain fog. They were borrowing energy from tomorrow using caffeine, or worse, risking their long-term health with synthetic stimulants like Adderall.
When they asked me what elite supplements they should take to support their new, high-performance identity, I had a massive problem: I couldn't confidently recommend anything on the market.
The Industry Is Broken. So I Built My Own.
I have been in the health and fitness industry for 20 years. I’ve tried everything. What I found in the cognitive enhancement space disgusted me.
The market was split into two extremes. On one side, you had "nootropics" that were essentially just overpriced caffeine pills completely missing the actual neuroscience required to power the brain. On the other side, you had formulas that actually worked, but greedy companies were charging $250 a month, exploiting people who just wanted to function at their best.
I realized that if I wanted an uncompromising, clinically dosed, fairly priced supplement to fuel my own life, and the lives of my clients, I was going to have to build it myself.
It was a dream I had since I was 24 years old, scribbling supplement formulas on a piece of paper, telling myself: "One day, when I have the money, I will create this for the world.
Why I Walked Away From Investor Money Money
When I finally decided to launch this brand, I had venture capital investors ready to write checks for a massive 8-product launch. The first official call happened on April 5, 2023. I thought we were ready to take over the industry. But within months, we clashed.
Investors care about profit margins; I care about the product. When supply chains made elite ingredients hard to find, the investors wanted me to cut corners. They wanted to use cheaper, non-organic ingredients. They wanted to dilute the formulas.
Take our Mindhack formula, for example. It requires 16 specific, synergistic ingredients. I demanded organic Lion’s Mane, and specifically, only the fruiting body—the most potent, active part of the mushroom. I refused to let them dilute it with filler. For Black Gold, I demanded the absolute highest clinical dosage of pure PrimaVie® Shilajit, not the bare minimum most companies use just to put it on the label.
I was given a choice: compromise the formula to launch faster and make the investors rich, or walk away. I fired the investors and self-funded the company.
The 17-Month War For Perfection
Walking away from the money meant doing it the hard way. Between that first investor call in April 2023 and the day I finally held the finished bottles in my hands on September 11, 2024, I went to war for this formula. I want to pull back the curtain on what it actually takes to build a product of this caliber.
Over those 17 months, I exchanged hundreds of emails with our manufacturers. We went through countless iterations of the brand identity—evolving from the original "Enhans" name, testing different packaging, and even developing concepts for a cognitive performance drink that I ultimately shelved to keep our focus entirely on the two most critical formulas.
The real battle, however, was on the production line. Manufacturers constantly tried to take the easy way out. They would claim a specific organic extract was delayed and push me to use a cheaper alternative. They would lack the precision required to properly blend the 16-ingredient Mindhack stack. I was auditing the process, catching the discrepancies, and refusing to sign off on anything that wasn't exactly what I had formulated.
We faced massive delays in sourcing, production bottlenecks, and even dealt with missing inventory on the exact day the delivery finally arrived.
It was a logistical nightmare, but it was a necessary one. I wasn't just building a supplement; I was building an operating system for high performers. I absorbed the delays, the stress, and the cost because I refuse to put my name on a product that is anything less than perfect.
Healing & Re-Launch
Right as we were preparing for our self-funded launch, the universe tested me. I was hit with severe mold poisoning. It was physically devastating.
During that dark period, I became my own ultimate case study. Black Gold became my lifeline. The clinical doses of Shilajit helped my body detox, sustained my baseline energy, and kept my cellular engines running when my system was under attack. I continued to write The Book of Akim, coach my clients, and build this company from my home in Medellín, Colombia, entirely fueled by the very formulas I had created.
Now, I am fully healed, and this brand is finally ready for the world.
Stop Borrowing Energy From Tomorrow
I didn't create these products to give you a temporary "buzz." Caffeine and cheap stimulants borrow energy from tomorrow, leaving you in a deficit.
I created this brand to raise your permanent baseline.
Whether you are an athlete, a CEO, someone battling ADHD-like focus issues, or just someone who wants to operate at 100% capacity every single day without the crash, this is for you.
Your body is a temple. When you optimize your cellular energy and your neurotransmitters, your physiology is suddenly capable of producing massive outcomes in your health, your wealth, and your relationships.
Now, we are ready to take over. We are rapidly expanding our footprint, you can find us online at enhans.io, crushing it on TikTok Shop, and increasingly on the shelves of elite physical locations like Korrect The Gym and other select retail partners. But beyond the expansion, this is about building a real, grounded community. If you come to our live health events, you won't just see a corporate booth; you'll see me there sharing my passion for these products alongside my wife and my daughter. For us, this isn't just a business; it is a family mission to elevate the health and potential of the people around us.
We don't compromise on our ingredients, because you shouldn't compromise on your potential.
Welcome to the next level of your identity.
Mike Chabot Founder & CEO